It’s too expensive. I want to explore all options. It seems like a lot of work. I don’t have time right now. I haven’t talked to my significant other. I don’t like you. I had a bad experience last time. I need to ask my boss. I’m ignoring you. You don’t fit the specification I was hoping for. I want the best possible deal.
There are lots of customer objections out there. Learning to overcome them will boost your close rate no matter what industry you sell in. Gaining the skills to deal with customer objections is an important career milestone, and is vital to closing competitive or large-dollar deals.